Landstock real estate ecosystem

Background: This is a project of a military commercial bank, initially conceived as a platform for liquidating distressed real estate assets owned by the bank.

However, to provide more value to customers, the project has expanded into a real estate ecosystem that caters to various stages of property ownership, from first-time homebuyers to those looking to sell their properties. The notable features include price lookup, feng shui analysis, legal information, financing options, home renovation advice, property transfers, and appointment scheduling with sellers.

Design process

The design process involved competitors and user analysis, prototyping, testing and design to create a user-friendly and intuitive application

Project goal

The goal is to simplify the process of finding and securing real estate by providing users with a user-friendly platform that empowers them to effortlessly navigate through an extensive array of property listings.

The aim is to create an application that caters to the diverse needs of users looking to buy or rent properties while alleviating common challenges they face in the process. Besides, providing diverse utilities to increase connectivity with users.

Problems & Solutions

User interviews were conducted with target audience to get in-
depth feedback and know better the users’ needs, pain points, and preferences.

Personal

Two limbic personas have been created following the two most common use cases. Their characteristics, emotional needs and motivation were defined based on the surveys and user interviews.

User flows

User flows were created for various scenarios and use cases. The goal of the flows was to create a clear and easy-to-use experience for users.

Wireframe

Connect the information collected in the previous step to create a rough draft template. This will help the team visualize and test the smoothness of the connections and identify areas that need improvement.

Style guide

Defining a document that contains design guidelines for each repeatedly used design element, such as visual identity elements, icons etc..

Prototype

I blended visual appeal with user experience, ensuring my design not only looks great but feels intuitive, creating a delightful journey! Every element and detail was crafted with a purpose, enhancing the user’s interaction and making their journey truly enjoyable.